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Magento vs. BigCommerce

June 30, 2022

Magento vs. BigCommerce

Looking for an e-commerce platform that offers marketing automation software? Magento and BigCommerce are two prominent names in the market that cater to such needs.

Both platforms rank high in terms of sales volume, customer satisfaction, and usability. However, the question arises - which is the best fit for your business? To help you make an informed decision, we have compared the two platforms based on key factors. So, let's dive in!

Pricing

Price is the first thing to consider when choosing software. Both Magento and BigCommerce are paid platforms. However, they differ in their pricing models.

  • Magento offers both Community and Enterprise editions. The Community edition is free, whereas the Enterprise edition costs around $22,000 per year. However, the pricing depends on the size of your business.

  • BigCommerce, on the other hand, offers four pricing plans - Standard, Plus, Pro, and Enterprise. The Standard plan costs around $29.95 per month, whereas the Enterprise plan is custom-priced.

So, if you're looking for a cost-effective solution, Magento's Community edition may be the way to go. However, if you're looking for more options, BigCommerce offers more flexibility.

Features

Both platforms have some unique features that set them apart from the other.

  • Magento is an open-source platform, so developers can customize and extend the software as per their needs. It also offers robust content management and SEO capabilities.

  • BigCommerce, on the other hand, offers built-in marketing tools such as search engine optimization, social media, and email marketing. It also offers an intuitive drag-and-drop website builder.

So, what do you want? A platform that provides more customization options or a platform that is easy to use?

User Experience

The user experience is an essential factor when choosing software. If the software is complex and challenging to navigate, it will affect productivity and increase frustration.

  • Magento may be a little tricky to use for beginners. The customization options are extensive, and the learning curve may be steeper. However, once you get the hang of it, it provides an excellent user experience.

  • BigCommerce, on the other hand, has a more user-friendly interface. The drag-and-drop website builder is easy to use and requires minimum effort. The intuitive dashboard helps you keep track of your orders, inventory, and sales.

Support

Support is crucial in any software selection. If something goes wrong or you need assistance, prompt and adequate support will help you get back on track.

  • Magento offers both community and enterprise support. The community provides support through forums, while enterprise support is available via phone, chat, and email.

  • BigCommerce offers 24/7 support via email, phone, chat, and social media.

So, when it comes to support, BigCommerce is the clear winner, offering round-the-clock support through multiple channels.

Conclusion

In conclusion, both Magento and BigCommerce are excellent e-commerce platforms that offer robust marketing automation software. However, they have their pros and cons, and it depends on your business's size and requirements as to which one to choose.

If you're looking for a cost-effective solution with more customization options, Magento is the way to go. On the other hand, if you're looking for flexibility, ease of use, and 24/7 support, BigCommerce fits the bill.

Finally, remember that a user-friendly and responsive e-commerce platform is crucial for your business's success. So, choose wisely!

References

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